International Resource Center

A study published in Tobacco Control found that greater exposure to tobacco displays at the point of sale is associated with increased youth smoking. This is the first study the authors are aware of that explores the association between exposure to point of sale tobacco displays and smoking uptake in a jurisdiction where point of sale is the only remaining form of tobacco promotion.The study was conducted in New Zealand where approximately 28,000 students (ages 14 or 15) were asked about their exposure to tobacco ads and their smoking status.Study Findings

• Two-thirds of the students visited stores where tobacco products are prominently displayed at least 2-3 times per week, and most reported that they ‘always’ or ‘most times’ noticed cigarettes in these settings.
• Among students who had never smoked, those that visited stores at least 2-3 times per week were twice as likely to report that they might smoke in the future than students who visited stores less than once a week.
• Youth exposure to tobacco displays at the point of sale is strongly associated with experimenting with smoking and current smoking.

Key Messages

• Exposure to tobacco displays at the point of sale is strongly associated with youth smoking.
• Point of sale displays should be included as a part of a comprehensive ban on tobacco advertising, promotion and sponsorship.

If you have questions about the study or how you may use it in your advocacy efforts, please contact Miranda Wang and she will direct you to the appropriate Campaign staff member.