Brazil: Overview
Brazil is among the top exporters of tobacco in the world providing 465,981 metric tons of tobacco leaf each year to smokers around the world. 27.8% of males and 14% of females are smokers. 96,705 million cigarettes are produced in the country every year. Tobacco companies in the country heavily and successfully target female smokers who comprise 54% of all new smokers.
Brazil ratified the Framework Convention on Tobacco Control on November 3, 2005. It is recognized as having among the strongest and most compelling tobacco product labeling standards in the world. It has been called a model for other countries in this respect with 100% of one of the largest sides of cigarette packs sold to Brazilian smokers containing aggressive health warnings. Labeling is graphic - often depicting individuals in advanced stages of tobacco related illness - and includes clear and specific warning messages highlighting the health affects of tobacco use.
Advertising of tobacco products is restricted to certain times of the day, specifically the late evening to the early morning hours. All ads contain a statement describing the health affects attributed to tobacco use.
Legislation mandates that smoking in public places be restricted to designated areas with appropriate ventilation.
Taxes are reported to make up from 65.6% to 81.68% of the price of tobacco products in the country.
Sources: WHO, Euromonitor, ACS: Tobacco Atlas (second edition), National Health Surveillance Service Agency (ANVISA), FCA
Latest News
Sao Paulo State Court of Appeals Vacates the Largest Award Against Cigarette Manufacturers in Brazil: In a judgment session held yesterday, the Court
PR Newswire
12 Nov 2008
Smokers see decline in ability to smell, rise in laryngitis, and upper airway issues: New research supports call to quit smoking and smokeless tobacco
EurekAlert
02 Nov 2008
Brazilians dislike president's stance on smoking
PR Insider
13 Sep 2008