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Advertising & Promotion

• Essential Facts
• Evidence of the Impact of Tobacco Marketing on Tobacco Use
• Countering Industry Arguments
• Strategies to Reframe Tobacco Industry Corporate Image

Illicit Trade/Smuggling

• Illicit Tobacco Trade: Illegal Profits and Public Peril
• How International Cooperation Can Save Lives and Billions of Dollars
• Questions and Answers
• Fact Sheet: Tobacco Smuggling
• Report: Illegal Pathways to Illegal Profits-The Cigarette Companies and International Smuggling (2001)
• The Global Illicit Trade: Fact Sheet and Slideshow
  • Based on How Eliminating the Global Illicit Cigarette Trade would Increase Tax Revenue and Save Lives by Luk Joossens, David Merriman, Hana Ross, and Martin Raw. Paris: International Union Against Tuberculosis and Lung Disease; 2009.

Light & Low

• Essential Facts
• History of the "light" and "low-tar" fraud in the United States
• Cigarette design and public perceptions
• Major scientific findings and public health statements
• Key messages for advocacy
• Frequently Asked Questions (FAQs)

Public Education Campaigns

• Public Education Campaigns: Why They Are Needed
• Public Education Campaigns Are Effective
• Resources: More Information About Campaigns
• Examples of Public Education Campaigns from Around the World

Smoke-Free Laws

• Smoke-Free Air: The Essential Facts
• Health Harms of Secondhand Smoke
• Smoke-Free Laws Help the Economy and Do Not Harm Restaurants and Bars
• Smoke-Free Laws are Effective
• Smoke-Free Myths and Realities
• In Their Own Words: Public Support For Smoke-Free Laws
• The FCTC Requires Effective Smoke-Free Policies
• Smoke-Free Policy Recommendations
• Examples of Good Smoke-Free Legislation
• Smoke-Free Laws: Key Messages
• Smoke-Free Success Stories: Ireland, Scotland, and Uruguay

Taxation & Price

• Essential Facts
• Countering Industry Claims
• Types of Taxes
• Tobacco Taxes in China [summary]
  Based on Tobacco Taxation and Its Potential Impact in China
  by Teh-wei Hu, Zhengzhong Mao, Jian Shi, and Wendong Chen
• Tobacco Taxes in India [summary]
  भारत में तंबाकू पर कर
  Based on Economics of Tobacco and Tobacco Taxation in India
  by Rijo M John, R. Kavita Rao, M. Govinda Rao, James Moore, R. S. Deshpande, Jhumur Sengupta, Sakthivel Selvaraj, Frank J. Chaloupka, and Prabhat Jha
• Tobacco Taxes in Indonesia [summary]
  Based on Tobacco Economics in Indonesia
  by Sarah Barber, Abdillah Ahsan, Sri Moertiningsih, and Diahhadi Setyonaluri
• Tobacco Taxes in Russia [summary]
  Based on Economics of Tobacco Taxation in Russia
  by Hana Zarubova Ross, Samina Shariff, Anna Gilmore
• Tobacco Taxes in Ukraine [summary]
  Based on Economics of Tobacco Taxation in Ukraine
  by Hana Zarubova Ross, Samina Shariff, Anna Gilmore
• Taxation of Cigarettes in the Bloomberg Initiative Countries:
  Overview of Policy Issues and Proposals for Reform
  by Emil M. Sunley
• Tobacco Taxes in Vietnam [summary]
  Based on Tobacco Taxation in Vietnam
  by G Emmanuel Guindon, Hien Nguyen-Thi-Thu, Kinh Hoang-Van, Emily McGirr, Trung Dang-Vu, Lam Nguyen-Tuan
• Cigarette affordability [summary]
  Based on An Analysis of Cigarette Affordability
  by Evan Bletcher and Corne van Walbeek
• A modern economic view of tobacco taxation by Jonathan Gruber and Botond, Küszegi
• India: The tax treatment of bidis by Emil M. Sunley

Warning Labels

• Essential Facts
• The Evidence
• Countering Industry Arguments
• Examples by Country and Jurisdiction
• International Warning Labels Status Report (English)

  Read this report in several languages >>

Women & Tobacco

• Essential Facts
• Health Harms