International Resource Center
(
http://tobaccofreecenter.org
)
14/07/2008
Public Education Campaigns: Resources
Organizations & Groups
Building Public Awareness About Passive Smoking Hazards (American Cancer Society and International Union Against Cancer)
HealthBridge’s Using Media and Research for Advocacy: Low Cost Ways to Increase Success
World Health Organization’s Building Blocks for Tobacco Control: A Handbook
Governments
Australia’s guide for pre-testing advertising for adaptation from one country to another. Available by contacting
prevention@cancerinstitute.org.au
Health Canada Social Marketing E-tool
U.S. Centers for Disease Control and Prevention’s Designing and Implementing an effective Tobacco Counter-Marketing Campaign
U.S. National Cancer Institute’s Making Health Communication Programs Work
Reports, Articles & Studies
Global Dialogue for Effective Stop Smoking Campaign’s Overview of Evidence-Based Recommendations Based on Lessons Learned from International Literature Review and Unpublished Data Synthesis
Global Survey Highlights Need for Cancer Prevention Campaigns to Correct Misbeliefs (International Union Against Cancer)
U.S. Centers for Disease Control and Prevention’s Tobacco Use Prevention Media Campaigns: Lessons Learned from Youth in Nine Countries
World Health Organization’s and U.S. Centers for Disease Control and Prevention’s Smoking Cessation Media Campaigns from Around the World: Recommendations from Lessons Learned
